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Mar 24, 2016 In 1966, Toyota introduced the first Corolla. A special-edition 2017 model will mark the 50th year of the bestselling badge in automotive history. Read more and see photos at Car and Driver. The greater than ever Corolla and first-ever Corolla Hybrid are a sharp turn toward the future. With an all-new sleek design, the latest tech and standard Toyota Safety Sense ™ 2.0 (TSS 2.0 ),34 the all-new 2020 Toyota Corolla is ready to create something unforgettable. See numbered footnotes in Disclosures section.
- World’s all-time best-selling car partners with actresses Gina Rodriguez and Hannah Simone to share Corolla memories
- Toyota unveils limited 50th Anniversary Special Edition Corolla with unique features
- Refreshed 2017 Corolla gets new safety and technology features
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.
Edmunds has a detailed expert review of the 2017 Toyota Corolla 50th Anniversary Special Edition Sedan. View our consumer ratings and reviews of the 2017 Corolla, and see what other people are. 2016 NYIAS - 2017 Toyota Corolla 50th Anniversary Special Edition 010. Download High Resolution. 2017 Toyota Corolla 50th Anniversary Special Edition 009.
Edmunds has a detailed expert review of the 2017 Toyota Corolla 50th Anniversary Special Edition Sedan. View our consumer ratings and reviews of the 2017 Corolla, and see what other people are. The 2017 Toyota Corolla. Let’s keep driving toward that next big milestone. We’re celebrating 50 years of Corolla, and the refreshed 2017 Toyota Corolla is made for those who refuse to settle for average. A restyled front end brings excitement to every street corner,. View detailed specs, features and options for the 2017 Toyota Corolla 50th Anniversary Special Edition CVT (Natl) at U.S. News & World Report.
Always focused on providing quality and style in one economical package, the first Corolla went on sale in Japan in November 1966, and came to the U.S. in 1968. The car proved to be an instant success, helping transform Toyota’s global reach and more than doubling its total annual production from 480,000 to 1.1 million vehicles from 1965 to 1968. Just in time for the Corolla’s 50th anniversary celebration, the 2017 Toyota Corolla receives a refreshed look and new features, including available Toyota Safety Sense-P technology and a standard back-up camera on all models. The 2017 Corolla XSE and 50th Anniversary Special Edition are on display at the New York International Auto Show.
Exceptional and Everyday Stories
Corolla may be the world’s best-selling car of all-time, but for Rodriguez and Simone it represents fun memories and personal adventures. Each shared their humorous stories through a partnership with BuzzFeed, encouraging other Corolla drivers to do the same with the hashtag #Corolla50. The actresses’ videos and other Corolla 50th anniversary content will be featured at corolla50.toyota.com, a website dedicated to celebrating the Corolla’s 50-year heritage, driver stories and user-generated content tagged #Corolla50. The site also features a sweepstakes with the opportunity to win a 2017 Corolla. See corolla50.toyota.com for rules and information.
“I’ll always have a special place in my heart for my Corolla that helped me move from New York to Los Angeles,” Rodriguez said. “My Corolla meant so much to me because it held all the memories of my struggle and taught me strength early on. Happy 50th Corolla, and thanks for always having my back.”
Another influential voice who also began his career with a Corolla was none other than Akio Toyoda, president and CEO of Toyota Motor Corporation. A used 4-door Corolla GT captured his heart in the 1980s when he was fresh out of college.
“My used 4th generation Corolla 1600 GT was like a best friend to me. I shared my youth with it! That car showed me the joy of driving. It represented freedom, fun and first forays in the business world,” Toyoda said. “Not only did my Corolla influence me and my own path, but this vehicle— supported by fans and customers—helped transform Toyota as a company around the world.”
The Corolla’s influence on Toyota is a result of its global reach and scale. From the start in 1966, Toyota planned to build 30,000 Corollas a month when at the time monthly production was only 50,000 vehicles total. But Corolla was an instant hit. Success in the U.S. helped global sales reach 1 million just four years after launch, and by 1970, Corolla was already the second best-selling import in the country.
Today, Toyota sells approximately 1.5 million Corollas globally a year. Workers around the world assemble Corollas at 16 plants worldwide, including at Toyota’s plants in Blue Springs, Miss. (since October 2011), and in Cambridge, Ontario, Canada (since November 1988).
Contributing to its success, the Corolla has continued to evolve over five decades. Its first version ushered in new technologies like the MacPherson strut suspension, a compact engine with a five-bearing crankshaft, two-speed wipers and back-up lights. Drivers over the years fell in love with a variety of models from family-friendly sedans, the three-door 'liftback' E50 and sports coupé E51, the fun-to-drive AE86 and all-new, sportier 11th generation Corolla. Fans can see representations from all 11 generations and create Corolla stories to share at corolla50.toyota.com.
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New Look for Today’s Drivers
The 2017 Corolla gets exciting updates to match the styles and on-the-go needs of today’s drivers. All Corolla vehicle grades have available Toyota Safety Sense-P, which is a host of safety features including:
- Pre-collision system with pedestrian detection function
- Dynamic radar cruise control
- Lane departure alert with steering assist function
- Automatic high beams
Drivers can feel confident the 2017 Corolla is a smart choice for their lifestyles. Standard features now include a back-up camera, bi-LED headlamps on L, LE and LE Eco grades, complex-LED standard on SE, XSE and XLE grades and a redesigned, upgraded interior, including audio enhancements focused on comfort and convenience. A more aggressive front grille and two new exterior colors give Corolla a modern look to match the spirited driving experience.
The newest Corolla will remain a standout in its segment with roomy rear seats, standard Bluetooth, and Entune Audio, available Entune Audio Plus with Connected Navigation (Scout® GPS Link App) or available Entune Premium Audio with Integrated Navigation and App Suite. Both the Entune Audio Plus and Entune Premium Audio systems move from a 6.1-inch screen to a 7-inch screen for 2017. Even after 50 years, the newest Corolla delivers against drivers’ needs wherever and whatever they are.
50th Anniversary Special Edition
Based on the sporty 2017 Corolla SE, the 50th Anniversary Special Edition package reflects Corolla’s continuous commitment to driver happiness. The custom package of features brings in exclusive details to celebrate the love this car earns around the world. Just 8,000 will be sold in the U.S.
The model includes:
- 17” Alloy Wheels with Dark Gray Inserts and Machine Finish
- 7-inch High-Resolution Touch-Screen
- Entune Audio Plus with Connected Navigation (Scout® GPS Link App)
- Color 4.2-inch TFT Multi-Information Display
- Smart Key system with push button start
- Complex-LED Headlamps
- Black mixed media seats with Black Cherry contrast stitching
- Black interior with Black Cherry contrast stitching on steering wheel, shift boot and center armrest
- Black cherry accented dash panel and door trim
- 50th Anniversary Edition floor mats
- 50th Anniversary Edition exterior badge
- Available Moonroof
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Available in three exterior colors – exclusive color Black Cherry, Classic Silver, Blizzard Pearl – the special edition will be available beginning in Fall 2016.
Continuing Corolla Celebration
The New York International Auto Show gave Corolla a kickoff to a year that will continue to celebrate the love of its drivers. In June, a restored 1970 Corolla will crisscross the country from San Rafael, California to Moline, Illinois in the Great Race. And all year, Toyota will continue to hold up drivers’ stories as the true measure of Corolla’s success.
MAZDA CONNECT map update Instructions: Download and install MAZDA TOOLBOX on your computer. Remove the Navigation SD card from your vehicle.Note: Actual navigation SD card location varies by model.Note: USB SD Card adapter may be required for PC connection. Map of sd.
For more information about Corolla history, visit www.toyota-global.com/showroom/vehicle_heritage/corolla/.
Toyota Division Communications
Craig Taguchi
(310) 468-3282
craig.taguchi@toyota.com
Golin for Toyota
Rebecca Lee
(213) 335-5552
rlee@golin.com
Media website: http://www.toyotanewsroom.com
Public website: http://www.toyota.com
NOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
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1st Generation (1969 - 1970) Toyota Corolla
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2016 NYIAS - 2017 Toyota Corolla 50th Anniversary Special Edition
2016 NYIAS - 2017 Toyota Corolla 50th Anniversary Special Edition
- Refreshed styling and upgraded interior
- Standard Toyota Safety Sense-P (TSS-P) on all Corolla models
- Limited 50th Anniversary Special Edition Corolla
- Backup camera added to L grade; now standard across the board
- 7-in touch screen Scout Navigation standard on select models
Forty-three million and counting. That’s the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That’s a lot of happy drivers.
What better way to mark the Corolla’s 50th anniversary than with refreshed styling and, more significantly, a new safety system? Just for good measure, though, Toyota has also introduced a Corolla SE 50th Anniversary Special Edition model, featuring special paint and trim color in the SE model with moonroof, Smart Key and Entune Audio Plus.
The Corolla gets a sportier look for 2017 thanks to a new front grille and LED headlamps. The L, LE and LE Eco grades gain Bi-LED headlamps, while complex-LED headlamps come standard on SE, XSE and XLE grades. With the base L model adding a back-up camera, that feature is now standard across the Corolla line. Redesigned 16-inch wheels are standard on the LE and XLE, while the SE and XSE step up into standard 17-inch alloy wheels.
The 2017 Corolla’s upgraded fabric interior offers a choice between added elegance in the LE with Almond, Ash/Dark Gray or Black/Brown color schemes, or bold sportiness with Softex-trimmed sport seats with Vivid Blue, Orange Zest, and Black premium fabric inserts in the SE. A redesigned climate control panel and circular air vents add an upscale touch.
Onboard entertainment has come a very long way since the first Corolla’s AM radio. Standard Bluetooth and Entune™ Audio are among the features that help make the 2017 Corolla a standout value in its segment. Audio and connectivity upgrades abound, including available Entune Audio Plus with Connected Navigation (Scout® GPS Link App) or available Entune Premium Audio with Integrated Navigation and App Suite. Both the Entune Audio Plus and Entune Premium Audio systems feature a 7-inch touch screen for 2017.
Safety Leap
What Corolla customers are sure to appreciate, even more than great audio, is the advanced Toyota Safety Sense-P (TSS-P) technology. Standard on all Corollas, TSS-P is a safety system that bundles the Pre-Collision System with Pedestrian Detection; Lane Departure Alert with Steering Assist; Dynamic Radar Cruise Control and Automatic High Beams.
Toyota is committed to making Toyota Safety Sense standard on nearly all its models by the end of 2017. That will put Toyota (and Lexus) four years ahead of the model-year 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).
“The World’s Car”
The first Toyota Corolla went into production in November 1966 and made its United States debut in 1968. By 1970, Corolla was already among the more popular import cars in the country. The Corolla has evolved over the decades, becoming roomier, more powerful, more efficient, and gaining ever more advanced safety technology.
Today, Toyota sells approximately 1.5 million Corollas globally each year. Sixteen plants worldwide assemble Corollas, including at Toyota’s assembly plants in Blue Springs, Miss. (since October 2011) and in Cambridge, Ontario, Canada (since November 1988). With customers in more than 150 countries, the Corolla has earned its title as “The World’s Car.”
50th Anniversary Special Edition
The Corolla SE 50th Anniversary Special Edition celebrates this important milestone year for Corolla with a deft and elegant designer touch. Building on the SE grade’s upscale features, the 50th Anniversary Special Edition adds an exclusive exterior color, Black Cherry Pearl. Also available in Classic Silver and Blizzard Pearl, the Corolla SE 50th Anniversary Special Edition will be offered in a run of 8,000 vehicles.
Inside, Toyota made this anniversary model extra special with black mixed media seats with Black Cherry piping and contrast stitching. Black Cherry contrast stitching also trims the black interior’s steering wheel and shift boot. The distinctive Black Cherry theme also distinguishes the dash panel and door trim, and unique “50th Anniversary Edition” floor mats and exterior rear badging make the final touch.
The 2017 Corolla 50th Anniversary Edition comes standard with a 7-inch touch-screen and Entune Audio Plus with Connected Navigation (Scout® GPS Link App). There’s also a color 4.2-inch TFT Multi-Information Display in the gauge panel. A standard Smart Key system with push button start and power tilt/slide moonroof add an upscale touch to this special Corolla.
On Corolla’s Golden Anniversary, It’s Still the Gold Standard in Value
The 2017 Corolla upholds the model’s well-earned reputation for value and quality, starting with roominess. Consider the Corolla’s 41.4 inches of rear seat legroom, which gives it a 3-7 inch advantage over most competitors.
The Corolla L model offers renowned Toyota quality, durability and reliability in an affordable package. In addition to TSS-P, continuously variable transmission with intelligence (CVTi-S) and air conditioning with a dust and pollen filter, the Corolla L grade includes as standard:
- Integrated backup camera
- Monochrome 3.5-inch TFT Multi-Information Display
- USB and iPod® connectivity
- Integrated backup camera with projected path guidelines
- Bi-LED headlamps
- Bluetooth for hands-free phone control, phone book access and audio streaming
- 60/40 split fold-down rear seat
- Tilt and telescoping steering column
- Power windows and door locks
- Overhead console with map light
- Entune™ Audio with 6.1-inch display screen and six speakers.
The most popular Corolla grade, the LE, steps up comfort with:
- Upgraded interior fabric trim and 3-spoke steering wheel
- Remote keyless entry
- Automatic Climate Control with dust and pollen filter
- Color-keyed heated power outside mirrors
Anticipated To Be The Most Fuel-Efficient Corolla: 2017 Corolla LE Eco CVT
When the first Corolla arrived in the U.S., gasoline cost about 25 cents per gallon (the equivalent of about $1.75 in 2016). Many American drivers saw the long-term value in higher fuel economy and chose Corolla for that reason. Through the decades, fuel efficiency has always been a promise the Corolla has kept.
The 2017 Corolla LE Eco CVT is expected to be the fuel economy champ of the line, with a projected rating of 40 MPG highway. As a testament to Toyota engineering, the Corolla LE Eco CVT doesn’t compromise performance or comfort with such an expected exceptional fuel economy number. Its LE trim, for example, is the most popular in the Corolla line for its comfort and amenities.
The 2017 Corolla LE Eco CVT is the most powerful Corolla in the line, as well, with a specially tuned 140 horsepower 1.8-liter four-cylinder engine in place of the 132-horsepower version used in the other models. This exclusive version of the engine features Valvematic technology, which offers a broader range of continuously variable valve timing (lift and phasing) than even the Variable Valve Timing with intelligence (VVT-i) in the standard Corolla engine.
A savvy combination of powertrain technology and aerodynamic features also help boost fuel economy in this model. The Corolla LE Eco cheats the wind with aerodynamic underbody covers and a color-keyed rear spoiler, which brings its coefficient of drag (Cd) down to an impressive 0.28 compared to 0.29 and 0.30 in other Corolla models.
Toyota programmed accelerator response to compensate for choppy driving habits and to control acceleration from a standing start in order to help reduce fuel consumption. However, when you press the accelerator past 50-percent, the Corolla LE Eco responds as in Normal mode to provide the needed power for merging in traffic.
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Selecting the ECO driving mode reduces power to the air conditioner compressor, although the system runs in recirculation mode to compensate for the longer cool-down time. Special low rolling resistance P195/65R15 tires help to reduce fuel usage, and these can be upgraded to larger 205/55R16 tires on aerodynamic alloy wheels.
A Smarter CVT
Corolla’s advanced Continuously Variable Transmission with intelligence Shift (CVTi-S) also helps maximize fuel economy. It’s programmed to respond more like a conventional geared automatic using discrete stepped shift points for acceleration and deceleration. The CVTi-S even mimics the familiar characteristics of hydraulic automatics by creating a sense of positive shift engagement.
The Strong, Quiet Type
If the Corolla’s expansive rear legroom draws comparisons to larger cars, the quietness of its cabin underscores the parallel. The Corolla’s uni-body, which makes extensive use of high tensile-strength steel, provides a rigid platform that forms a foundation for tight handling and ride smoothness. An extensive array of measures help keep outside noises out, including acoustic glass windshield, floor carpet insulation, an instrument panel seal between the cowl and the windshield, fender insulators and an inner dash silencer pad.
A rigid steering structure enhances the direct feeling coming through the electric power-assist steering system. There’s also no messy hydraulic steering fluid to change or top off. The high-strength structure allows the suspension to be tuned for agility without sacrificing comfort.
Star Safety
High-strength construction sets the foundation for exemplary collision performance in the Corolla. In addition to the new TSS P system, the Corolla continues to include, as standard, the Toyota Star Safety System™. This comprehensive array includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Corolla also comes equipped with the Smart Stop Technology brake-override system and an electronic tire pressure monitoring system.
Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation.
Standard Toyota Care is a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
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